Effective Social Media Communication :: Winter 2014

Sunday, 1 September 2013

Module 1



Video: Did you Know 4.0: http://www.youtube.com/watch?v=6ILQrUrEWe8





Video: The Machine is Us/ing Us: http://www.youtube.com/watch?v=NLlGopyXT_g





Posted by Dr. Jessica Laccetti at 14:00 20 comments:
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Labels: introduction, twitter
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About the Course

This is the course blog for EXSM 3988 at the University of Alberta and forms part of the Social Media Citation. If you are interested in creating effective content for blogs, Facebook, Twitter and other social media, then this course is for you. Learn how to use various social network sites (SNS) and how to optimize your writing and profile on each SNS. Terms covered will include: keywords; linking; blog posts; Facebook; Twitter; Tweetable headlines; SEO; folksonomy; tagging. This course will be helpful if: you are working within communications and would like to learn more about writing for the web; you are a small business owner interested in putting your business on the social media map; you want to buff up your writing skills and participate in a connected and collaborative online environment.

Contact

Dr. Jessica Laccetti
Creative Commons License
EXSM 3988: Effective Social Media Communication by Dr. Jessica Laccetti is licensed under a Creative Commons Attribution-NonCommercial 2.5 Canada License.

Social Media Milestones

Social Media Milestones

Module 1

Join Twitter and follow me: @JessL

Module 3

Start blogging!

Module 5

Create a Professional Facebook page!

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