Monday 27 January 2014

#Hashtag Activity


You can find the rubric for the assignment here.

Remember too to include references to what you've read leading up to this face-to-face session. Just below this video is the list of readings you did for this module.

Readings / Resources



Finding Electronic Articles from U of A Extension on Vimeo.

1.WeblinkKuta, H. (n.d.). Exploring the Pros and Cons of Twitter in Real-Time Events. Retrieved from http://blogs.adobe.com/socialpractice/exploring-the-pros-and-cons-of-twitter-in-real-time-events/
2.Weblink:Commoncraft. (n.d). Twitter Search in Plain English. (Video file). Retrieved from http://www.commoncraft.com/video/twitter-search
3.Weblink:Bruns, A., & Stieglitz, S. (2012). Quantitative approaches to comparing communication patterns on twitter. Journal of Technology in Human Services, 30(3-4), 160-185. doi:http://dx.doi.org/10.1080/15228835.2012.744249
(you might find it easier to just search the university library for the title of this article)
4.Weblink:Doctor, V. (2013). How to ride on already popular hashtags without turning people off. Retrieved from http://www.hashtags.org/how-to/etiquette-how-to/how-to-ride-on-already-popular-hashtags-without-turning-people-off/

15 comments:

  1. This comment has been removed by the author.

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  2. Through the #HashTag activity search of #SM, I noticed that the #SM is used by a number of social media related communications/marketing companies or self-proposed social media/marketing experts to promote their content on social media or social media experts’ content on social media.

    It is a way for these Twitter users, through their Tweets, to use the #SM to promote themselves or their companies as being authorities or experts in the field of social media. As such, it is a means for these Twitter users to build their personal and/or professional brands (i.e., their reputations as social media experts) and connect with their target audience, through engaging potential active followers.

    Followers interested in the tweets with the #SM can search for #SM and look at those who are providing insightful and pertinent tweets in the area of social media.

    An example of this was: Circle24 Strategies (@Circle24S) is a communications strategy firm in San Diego. Their tweet provides a link to PR Daily’s (which is a PR and marketing firm based in Chicago) online article on “4 digital marketing tips”: http://www.prdaily.com/Main/Articles/85f620a3-64f5-48c0-97f0-7cadcb0184e6.aspx#. The Tweet also makes reference to PR Daily through using @PRDaily . In this way, PR Daily is aware that @Circle24S has referenced their article, establishing a connection. I would assume that Circle24 Strategies wants to engage PR Daily and let them know that Circle24 Strategies was interested enough in the article to make reference to it in a tweet.

    I also noticed that the #SM is used as a means for people interested in social media to engage in positive conversations with others interested in the same topic (share information, or to agree or disagree with the information).

    An example of this was: A tweet from Caroline Joegensen (@MorningsideMom@24m) stating “Agree w/ @CecilyK, I'm not writing off FB quite yet. #SM Facebook May Disappear In 3 Years http://www.babble.com/tech/facebook-may-disappear-in-3-years “ From her profile, Caroline appears to be a mom who is interested in social media as an active blogger. Using the #SM and her link and “@CecilyK”, seems to be a means for Caroline to connect with Cecily Kellogg (who is a social media blogger and speaker) in a public forum, which also builds Caroline’s credibility in the subject. (On a side note, I can see my friend Sandra Champlain is following @morningsideMom, as such I may also wish to follow her.)

    In addition, my brief search came up with some profiles I already liked to follow like @AnnTran who is a social media consultant who writes at huffingtonpost.com/ann-tran/. Her tweet was promoting her blog post: The Roi Of Social Media: Relationships ‪http://ann-tran.com/2014/01/the-roi-of-social-media-relationships, using #SM. (I like following Ann though more for her positive spiritual messages. )

    I also noticed that #SM can mean other things besides social media to some Twitter users. In one case, SM referred to some sort of dance with the inclusion of pictures and video of “SM Artists” practicing their moves. Other than that, I did not see any other photos or videos in the 20 tweets that I looked at.

    #SM also took me to some very strange Asian S&M related profiles with very graphic pictures. Not my cup of tea, but there appears to be a market for that.
    Twitter also recommended (as part of the feed) #socialmedia, as a related hashtag.

    I was wondering why more people do not use #socialmedia instead of #SM (and avoid being connected to the S&M profiles). I would assume it has to do with the economy of scale in Twitter and being able to only use 140 characters.

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  3. From viewing the twenty most recent tweets I looked at this afternoon of the #sm (hashtag social media) I notice that it is used by both organizations and individuals who have a stake in the social media industry. The #sm is used to discuss best practices, updates on particular social media sites, and to make recommendations for businesses on how to most effectively use social media. There are many additional links to articles and other sites that someone in the social media industry might find interesting. The most common type of tweets with the #sm are those which include a shortened link to follow for more information.
    A re-occurring trend in the tweets that I viewed was the theme or mention of Facebook: what is happening on Facebook, how to increase a company's business page likes, where Facebook will be in five years, and any features that might be coming soon for access by the public on this social media giant.
    None of the tweets that I read or clicked through had photo or video component- they were all articles or websites that focused on the industry of social media. This is not to say that I assume photos or videos are never used by those that #sm- simply that in the twenty tweets that I read with #sm (that were written in English) did not have photos or videos. I suggest that the organizations that discuss best practises for those in the social media industry would also benefit from examining sites such as commoncraft.com to share tutorials with their followers on social media trends. Or perhaps the tweets followed Bohman's digital marketing tips, meaning the writer understood their audience and knew that articles were the best way to start a conversation amongst them (http://www.prdaily.com/Main/Articles/85f620a3-64f5-48c0-97f0-7cadcb0184e6.aspx#).
    There are many user groups that seem to have strong reputations, aka they are followed by many, that are posting to the #sm. As suggested by Burns and Stiegliz in Quantitative Approaches to Comparing Communication Patterns on Twitter the hashtag helps to bring together information that is alike. This makes the #sm a go-to for new comers as well as season veterans of the industry as it acts as a virtual paper clip which holds together groups of like ideas and information.
    Using the #sm is also a way for individuals on social media to find other minds that are interested in topics about social media that they too find worthwhile. In this way using twitter with #sm gratifies a need and creates community as found by Chen in Computers in Human Behaviour.
    Since most of the tweets I read did include an article it would make sense for organizations in the business of contracting social media services or developing platforms in the social media industry to closely watch this feed as a way to gauge market knowledge and insight. This will inform organization as to what types of information or themes their market is interested in. This is similar to how Cadbury gained customer knowledge and marketed their chocolate bar "wispa". As discussed in class Cadbury used crow sourcing as a marketing technique to re-launch this type of chocolate bar. If organizations that are in the social media industry post and view the #sm they will become seen as an industry leader and learn ways to best reach their market.

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  4. With the hashtag SM (#SM), I just observe that some of the tweets are not connected to each other or have different topics. Some are talking about social media and some are just promoting events or people for 'trending' sake. Most of the people using this hashtag (#SM) are in the field of marketing, public relations and communications. Other tweets with the same hashtag came from bloggers and ordinary people.

    Most topics are written on feature lede type and links to the main website of the story or article are also provided (most of them). Majority of the tweets talk about the benefit of social media and the next big thing about it. The most usual point of these tweets are always the good benefit and power that social media can do. A good number of these article also acknowledge the changing model of this new media.

    While most of the tweets have links to the main article, most of the tweeter users are not the main writer of the content/story/article. Most of them are just agreeing or just want to share the main idea of these articles/stories.

    Because most of the topics are linked to the main website of the article or story, there are no videos or images shown on the twitter page regarding on the social media topic. However, some of the tweets that doesn’t tackle social media or pertains to other #SM topic has images linked to it.

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  5. Go and do a quick search on Twitter for #SM, and first thing one may notice is that there is a sense of inconsistency with this particular hashtag. #SM, on one hand can mean Social Media to some, but it also can represent a completely different meaning to others. With that being said, here are my findings which only focus on the social media aspect of #SM.

    Here are the descriptions of the people who are using #SM (social media):
    Marketing professionals, writers/authors, college profs, communication specialists, businesses that related to social media, Social Media Consultants, Real Estate Brokers, Non-profit organization, Sport journalists.

    General trend of topic that usually gets most retweet, favourite and @reply are the "Tips/Tricks" and "Best practices". The most common formula of the tweets (and retweets) is: “title of the article”, follow by the link and then the hashtag; in this case is #SM. The users that get the most retweets are @AnnTran_ and @TweetSmarter, who basically designs most of their tweets according to that. Due to the fact that these "Tips" and "Practices" tweets are difficult to fit within the 140 characters limit, so therefore they are almost always follow by a link that leads to an outside source or a citation to an article/statement from the tweet-owner's or other websites.

    *A side note: Without a doubt, if users is actively looking for such information, they will definitely find the tweet-link valuable. But what about other users which happens to come across #SM (social media)? Will they find value from the title/link/hashtag of the articles? In “The Art of the Tweet”, it mentioned that one should add a personal touch to the tweet so other users can have a glimpse of the added value within the confined space of 140 characters. Therefore, if one decided to retweet any of these articles, may be it is best to add a personal thought instead of simply clicking the “retweet” button.

    Tweets with #SM include images or videos account for about 10% of the time. Often, these images and videos are embedded into the article links (maybe because they are using 3rd party program such as Hootsuite or Buffer so the media does not show in the expanded section). Many sources to these “Best Practices” mentioned the use of images and videos as a way to attract readership, and yet these media are not often included within the very tweet itself. One can argue that the external links already suffice the need of attracting readership, and having an additional link for image or video overlaps such effort.

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    Replies
    1. In addition, to relate those users who have the most retweet (user such as Ann), these account carry the characteristic of a "Broadcaster", described in the article “Quantitative Approaches to Comparing Communication Patterns on Twitter” by Axel Bruns & Stefan Stieglitz. They made use of their information based tweet to pass along valuable information to their followers and grouping the conversation using #SM.

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  6. From the tweets that I read this afternoon, I noticed that most were advisory in nature – they provided links or referred to sites that provide how-to information. And if I were to speculate, I would say they are capitalizing on the emotional need of companies and individuals to get a handle on social media and make it work for them. Not that any of the tweets followed the advice we heard today in class, using the why to populate a tweet instead of the what. None of the tweets I perused included images or videos.

    There wasn't any overall trend specifically in the content of the tweets, but given there wasn't any breaking news in the social media happening at the time, I shouldn't expect to see one (Bruns, A., & Stieglitz, S., 2012).

    I am guessing that those who were tweeting were PR specialists, sharing information via Twitter as a means to establish themselves as an expert or influencer. Most of the tweets contained link to other websites with articles about social media. Ann Tran and The Guardian were two examples of links/references. Only a couple were linked to a personal blog/website, which would be an effective way to leverage multiple social media platforms. (Jessica Laccetti, personal conversation, 2014). Or perhaps, one could speculate that busy PR specialist tweeters, are active on Twitter for the sake of making a connection, any connection, regardless of the content they are passing along. (Masullo Chen, G. 2011)

    The use of hash-tags makes them tracking this topic easier (Commoncraft, n.d.) and draws together like-minded tweeters and content seekers (Bruns, A., & Stieglitz, S. 2012). It makes them part of a larger conversation that is happening in multiple places by multiple people (Commoncraft, n.d.) The hash-tag #sm is often coupled with the hash-tag #smm and #pr. The majority of the tweets I read contained only one hash-tag, a few had a couple, and the one with the most had five. Those tweets of a Pan-Asian flavour were in clear violation of the advice proffered by V. Doctor (2013), as I was turned off by their hijacking of the hash-tag #sm.


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  7. I did not see this as part of the assignment, as it was not in slide in class. I did see it after I had submitted my comment on the blog post: “Remember too to include references to what you've read leading up to this face-to-face session. Just below this video is the list of readings you did for this module.” As such, please accept my revised comment.

    From the article “Quantitative Approaches to Comparing Communication Patterns on Twitter” by Axel Bruns & Stefan Stieglitz,” I gathered that it was the trends in Twitter that really interested these writers, as these trends are a glimpse into human behaviour and what interests people. Researching a hastag like #SM was a great way to track trends. I could see by the number of people using #SM, that social media was a popular interest and point of conversation to a large number of people.

    By searching #SM, I noticed that the #SM was used by a number of social media related communications/marketing companies or self-proposed social media/marketing experts to promote their content on social media or social media experts’ content on social media.

    It was a way for these Twitter users, through their Tweets, to use the #SM to promote themselves or their companies as being authorities or experts in the field of social media. As such, it was a means for these Twitter users to build their personal and/or professional brands (i.e., their reputations as social media experts) and connect with their target audience, through engaging potential active followers. (How to Build Your Personal Brand on Twitter by Dan Schawbel on Mashable, May 20, 2009)

    Followers interested in the tweets with the #SM can search for #SM and look at those providing insightful and pertinent tweets in the area of social media.

    An example of this was a tweet from Circle24 Strategies (@Circle24S). They are a communications strategy firm in San Diego. Their tweet provided a link to PR Daily’s (which is a PR and marketing firm based in Chicago) online article on “4 digital marketing tips”: http://www.prdaily.com/Main/Articles/85f620a3-64f5-48c0-97f0-7cadcb0184e6.aspx#. The Tweet also made reference to PR Daily through using @PRDaily. In this way, PR Daily can become aware that @Circle24S has referenced their article, establishing a connection. I would assume that Circle24 Strategies wanted to engage PR Daily and let them know that Circle24 Strategies was interested enough in the article to make reference to it in a tweet.

    I also noticed that the #SM was used as a means for people interested in social media to engage in positive conversations with others interested in the same topic (share information, or to agree or disagree with the information).



    An example of this was a tweet from Caroline Joegensen (@MorningsideMom) stating “Agree w/ @CecilyK, I'm not writing off FB quite yet. #SM Facebook May Disappear In 3 Years http://www.babble.com/tech/facebook-may-disappear-in-3-years” From her profile, Caroline appeared to be a mom interested in social media as an active blogger. Using the #SM and her link and “@CecilyK”, seemed to be a means for Caroline to connect with Cecily Kellogg (who is a social media blogger and speaker) in a public forum, also helping to build Caroline’s credibility on the subject. (On a side note, I can see my friend Sandra Champlain is following @morningsideMom, as such I may also wish to follow her.)



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  8. In reviewing the tweets, I did notice that an important aspect for Twitter users was that their conversations occured in real time. This notion was also stressed in “Exploring the Pros and Cons of Twitter in Real-Time Events” by Heather Kuta. From the article, Kuta stressed that twitter users felt more engaged in the conversations on Twitter with the sense they were happening in the moment, as it established a living chain of community engagement. With this though came some cautions from her, as people can “jump on the band wagon,” especially with an emotionally charged topic. (The importance of Twitter in creating a sense of community online also came up in “How to Ride on Already Popular Hashtags Without Turning People Off” by Vanessa Doctor.)

    My brief search also came up with some profiles I already liked to follow like @AnnTran who is a social media consultant who writes at huffingtonpost.com/ann-tran/. Her tweet was promoting her blog post: The Roi Of Social Media: Relationships http://ann-tran.com/2014/01/the-roi-of-social-media-relationships, using #SM. (I have liked following Ann though more for her positive spiritual messages.)



    In “Quantitative Approaches to Comparing Communication Patterns on Twitter” by Axel Bruns & Stefan Stieglitz, pg. 164, they made reference to a “study of users and behaviors in the Twitter network’ where the original authors of that study “identified three types of users (broadcaster, acquaintances, and miscreants).” Ann would be a broadcaster, as she has a “large number of followers as well as a large amount of self-created postings.” I did notice other “broadcasters” had used #SM.

    In adition, I noticed that #SM can mean other things besides social media to some Twitter users. In one case, SM referred to some sort of dance with the inclusion of pictures and video of “SM Artists” practicing their moves. Other than that, I did not see any other photos or videos in the 20 tweets that I looked at.

    #SM also took me to some very strange Asian S&M related profiles with very graphic pictures. Not my cup of tea, but there appears to be a market for that. Twitter also recommended (as part of the feed) #socialmedia, as a related hashtag. I was wondering why more people do not use #socialmedia instead of #SM (and avoid being connected to the S&M profiles). I assumed it had to do with the economy of scale in Twitter and being able to only use 140 characters. It would be interesting to see hashtag data sets as indicated in the article “Quantitative Approaches to Comparing Communication Patterns on Twitter” by Axel Bruns & Stefan Stieglitz, pg. 165 for #SM, where they mention using the “Twitter Application Programming Interface (API) … to capture comprehensive data sets of the vast majority of all tweets containing specific hashtags …”

    As I found that the #SM was mostly used in connection with social media and was used by what appears to be a large number of people, in particular those with impressive credentials, I assumed that many people had done their research before using #SM, as discussed in “How to Ride on Already Popular Hashtags Without Turning People Off” by Vanessa Doctor. From those people using #SM in reference to social media, I also saw that they are following some of her suggested guidelines, but not all. Doctor does stress the importance of being specific in using hashtags and, as such, I still believe that #socialmedia is a better choice than #SM.

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  10. Continued:

    As recommended by Doctor, V. (2013), all the tweets did use relevant hashtag(s), appropriate and specific for the topic they were tweeting about (as well we #SM, #marking, #branding and and #SocialMedia appeared in some tweets). Also, as recommended in the same article, the tweets I studied didn’t overfill the content (by using five or more hashtags), which did help avoid confusion for me being the reader. However, while the tweets were clear and concise, I didn’t feel that any injected the personal flair as recommended on the blog “The Art of the Tweet” (radsinrepose.com, 2009) – which stressed we follow people, not content. I felt most of the tweets I looked at were content-driven.

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  11. The #SM search produced a myriad of interesting content from an equal amount of independent PR professionals and corporate communications strategists.

    I liked the variety of unique profiles that provided me with a succinct 'who I/we am/are and what I/we do' = memorable branding.

    Recurring topics were extraordinarily informative, and for me, a steep and welcomed learning curve! They included future social media use, applicability and trends, marketing advice, educational dialogue, how to tweet better, organizational adoption, company branding - to name a few...

    Most tweets included links to relevant and meaningful social media-related articles, news and information; however, with few links to videos.

    Certain content I found both fascinating and contributed to expanding my realm of knowledge in a meaningful way. I was simply unaware of the potential of this medium.

    Making the connection between our readings and online examples include the use of a real-time event, such as the Super Bowl blackout of 2013, where Oreo (Corp.) capitalized on the power outage to market their product with the ingenious tweet: "You can still dunk in the dark." No strategic marketing plan in the world could match that level of product and brand exposure. People at the game and beyond "could bond with one another over the same subject in real-time." 1

    Other interesting content included an infographic found at @RamiMansoor (not the creator of the infographic) - "7 Social Media Predictions" that included a (obviously) top seven trends for 2014. Content ranged from the growth of the use of 'vines' in the workplace, target location specific advertisements, and more video and micro video use.

    #SM is a useful online portal to current and competitive social media-pedia where independent and corporate industry professionals migrate to enhance their knowledge base, make connections, create dialogue, find jobs, and... DO business!

    1. Kuta, H. (n.d.). Exploring the Pros and Cons of Twitter in Real-Time Events


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  12. A post in two parts!

    Postings tended to be well under 140 characters with links to articles, so Tweeters demonstrated an adherence to short posts and wrote their posts strictly for information sharing. Some, in the interest of brevity, omitted key information that would make a follower read and or retweet the attached article, missing out on opportunities for connecting and sharing that an effective lede could have achieved (Rogers, n.d.). For example, many Tweeters shared content about social media use; however, the Tweet about the shared content in most cases was the title of the shared article or blog post stated word for word, without any context or personal views of the Tweeter to introduce the article, a point also emphasized by Rogers (Rogers n.d.).
    A search of the #SM hashtag showed a steady increase of this hashtag’s use from 6 am, with a peak around 2-3 pm and a significant drop off around 5 pm, in correlation with an average workday (hashtag.org, 2014). This demonstrates that Tweeters use this hashtag within a workplace setting to reach other Tweeters who use social media as communication channels for their business pursuits. Various users of the #SM hashtag included marketers; PR professionals; recruiters targeting Social Media professionals; and Social Media experts sharing content on building online brands, creating social marketing strategies, social media trends, and reports. The Social Media experts appeared to share content in order to build their own brands. Ann Tran (@anntran), a blogger and Tweeter, tended to post her own content with links to her blog and had several followers comment on her Twitter contributions. In one of her blog posts, she compares the Twittersphere to a party where an invitee should behave as proper guest, spending time building relationships instead of overloading other invitees with unsolicited content (Tran 2014). Tran effectively struck a balance between generating conversation and retweeting content to build her online presence by providing context and encouraging engagement in her Twitter posts.

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  13. Part 2 of 2

    Postings by the L.A. County Sherriff’s office distinguished themselves from the majority of business professionals using the same hashtag. This organization posted about the publication of rave locations in Twitter, which suggested that the L.A. County Sherriff was commenting on the effectiveness of social media in crime prevention and public safety and emphasizing this by using the #SM hashtag. The inclusion of the LA County Sheriff office’s tweets in this conversation made me consider the use of hashtags in a group that mainly consisted of business professionals. Was the LA County Sherriff interested in becoming a part of the #SM conversation by demonstrating the effectiveness of Social Media outside of a business context? This made me think that hashtags may have a sense of exclusivity about them, but since Twitter is public, anyone can crash the party with a new perspective on how the hashtag can be used. This is an effective way of using a popular hashtag to bring attention to a post that would have been left out of an ongoing conversation but could possibly inspire new knowledge sharing pathways and connections. It is possible the L.A. County Sherriff’s office researched already existing hashtags to see which would be a good fit for its posts (Doctor 2013). From a Uses & Gratification perspective, we could drill down from the uses & gratification of a type of Social Media to fulfill a psychological and social need for connection, to the type of hashtag used to fulfill a psychological and social need for connection in a specific conversation. This expands on Chen’s application of Use & Gratification theory to Social Media use, in which she studies the relationship between connections and Twitter as a Social Media tool chosen to make the connections. According to Masullo Chen, “Twitter allows people to gratify their intrinsic need to form relationships with other people through the habitual process of using Twitter by sending tweets and direct messages, retweeting, following people, and gaining followers. Twitter allows people to gratify their intrinsic need to form relationships with other people through the habitual process of using Twitter by sending tweets and direct messages, retweeting, following people, and gaining followers” (Masullo Chen 2011). An examination of hashtags digs deeper into the relationships formed through Twitter that meet a need for connection as suggested by Masullo Chen’s research.

    Works Cited
    Doctor, Vanessa. “How to ride on already popular hashtags without turning people off.” (2013). www.hashtag.org. 30 Jan 2014.
    Masullo Chen, Gina. “Tweet this: A uses and gratifications perspective on how active Twitter use gratifies a need to connect with others.” Computers in Human Behavior, 27.2 (2011):755-762. Science Direct. Web. 30 Jan. 2014.
    Rogers, Tony. (n.d.) “Five Steps to Writing a Great Lede.” About.com. (n.d.). Web. 30 January 2014.
    “#SM search results.” http://www.hashtags.org/analytics/sm/. (n.d.). www.hashtag.org. Web. 30 January 2014.
    Tran, Ann. “How to be the life of the social media party.” (2014) Ann-Tran.com, Web. 30 January 2014.

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  14. The sample size of tweets that were generated by searching #SM (hashtag social media) may have been small relatively speaking, but it did, nonetheless, generate some clear patters. So who were these Tweeters interested in social media? The majority of Tweeters I found were connected to marketing, public relations and communications in either a professional, or private consulting capacity. Their particular focus may have varied – everything from education, to employment recruitment, to professional SM marketers – but most of them identified social media communications as major component in their career. For this sample, at least, the hastag was bringing together an association of professionals looking for information and ideas that would enable them to be more effective.
    In this case, “Twitterville” (Twitter Search in Plain English.) became a reality in a more global sense as the search engine was able to “capture and organize” the tweets of people with similar interests. The majority of my sample were also were adding links or citations to other information they felt was related or useful. I found only one Tweeter who linked to a video. A few were retweeting, but the vast majority were citing references to articles or blogs. Very few tweets were “purely” the authors’ statements or ideas thus indicating that #SM is not being used for “Back Channeling”. While my original search generated tweets from accounts based mostly in North America, a refresh included Asia-based originators as well. A couple of accounts were actual Social Media Marketing Companies and their citations were linking back to their web pages.
    The Tweeter who interested me – and obviously others – the most was a woman by the name of Ann Tran. I had never heard of her before, but her Twitter profile was slickly presented. Her tweets were being generated frequently and what she had to say was by far the most retweeted and “favoured” by followers and fans. From my perspective, her tweets were far better written than others and her citation references seemed the most relevant to the social media topic. I wasn’t surprised to discover she is on “Forbes Top 10 Social Media Influencer” list, especially with a following of 367,723 people. She is clearly one of the influencers several of our readings were advising to forge a relationship with and follow.
    The sample I analyzed for the most part utilized the principles outlined in the article “How to Ride on Already Popular Hashtags Without Turning People Off”, by Vanessa Doctor. They were specific and used in moderation. They also demonstrated a definable pattern set similar to those analyzed and observed by A Bruns, & S. Stieglitz, S. discussed in their article “Quantitative approaches to comparing communication patterns on twitter.” published in the Journal of Technology in Human Services.
    So what can I conclude from my micro-research on micro-blogging? The SM hashtag is bringing together a group on people with similar interests sharing ideas, education and information to help one another build their social networks.
    Hmm, interesting…

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