Module 7Metrics and Analytics
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Activities/Assignments
Send @JessL and @erikasmith a tweet with your thoughts on A. Kaushik’s article on or before February 2
What do you think of examples of Pinterest? Who do you follow on Pinterest? Can you share with us a board of an NGO or Non-Profit that exemplifies good use of Pinterest? Post your thoughts to the class blog or on Twitter on or before February 5
Assignment D - Social Media Plan: Facebook Page (Part 2) due via eClass by February 7
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What do I think of Pinterest? Love, love it. I have a thousand pairs of tango shoes pinned there:)
ReplyDeleteI use it for visual inspiration, to collect ideas and potential purchases and to relax my mind when it’s been too left-brained i.e. work avoidance opportunity
But I use it as the Web 1.0 user that I am - I’m a one-way pinner. And I rarely upload my own content, but I realize that I could now have used this on a recent trip to share photos without being on Facebook, capturing both the shot and my thoughts at the time.
One day there will be an app to update every format at the same time, with one click … post blog entry, extrapolates summary of blog, copies link and photo, then posts on Facebook, further extrapolation results in a twoosh with photo of course, and finally photo and tweet posted onto Pinterest. Tickety-boo.
I found a couple of non-profits on Pinterest that I think will prove to be quite inspiration for a board related to the City Arts Centre. I found these referred to on Hubspot.
Operation Smile - a non-profit that performs harelip surgeries in third world countries
- posted projects - before and after photos of smile operations
- smile quotes
- doing good quotes
- smile ambassdors … celebrities who support their cause
- photos of kids deformed smiles
- our story … shows how the doctors work
- patient stories
I also liked how the American Red Cross used a board to show the history of their organization. A nice way to showcase history on such a newly minted social media platform. Some things did exist before the creation of social media:)
I first heard about Pinterest about four years from my American nieces. Their mother, my sister-in-law, was scouring the internet to try to help them find outrageous and funny things to pin on their boards. I remember on one occasion they were laughing hysterically about pinning a picture of "crafts made with cat hair". At the time, I did check it all out to see what it was all about and was left with the impression that it was all a fad and a big waste of time.
ReplyDeleteI have to admit that Pinterest has come a long way since those early days and that it wasn't just a fad. For those of us with visually-based interests, like architecture or cooking, there is a lot to take in. In fact, there is something about it that is very addictive. At the moment, I am not following anyone in particular, but I did notice that there are one or two "Pinners" who have similar taste in architecture as mine.
An example of an NGO I thought was using Pinterest well to their advantage was the US Army. They have pinned some excellent shots of soldiers on the job and are using the platform in a way that promotes who they are, what they are doing and why they are doing it in a positive and very human light.
I posted the 'NGO and good use of Pinterest on the Module 4 blog - and I offer my meager contributions to the preliminary questions.
ReplyDeleteMy hairdresser introduced me to Pinterest - while sitting in the hair-chopping chair - and I was amazed at what could be done with hair! Beautiful examples of intricate and elaborate braids - ready-made for weddings and Christmas parties.
I have since explored the fantastic world of exotic, and often simple, recipes to using the medium to assist in redesigning and decorating my bungalow in Bonnie Doon. I confess that I wasn't 'pining' (not sure why) but now see not only the value of creating personal interest boards but that the medium has the potential to change the way we view the world, build aware about critical issues that affect us locally and globally as identified in on my Module 4 post. ie. the #NoMoreexcuses campaign. The CALL TO ACTION on that campaign is very powerful and, I am certain, has the power to save a life.
I am now inspired to create my own boards with the intent to inform, provide a snap-shot of my interests, and, if I am fortunate, motivate someone to speak out!
I really liked the Charity:Water Pinterest page; what a great use of infographics, and the text accompanying the pins wasn't overwhelmingly wordy. The page is curated very well; there's a colour scheme and style that unites the pins. I never really thought of a charity using Pinterest as a marketing tool, but I can see how it really works, especially with women being the highest users. From what I've seen so far, it looks like people connect to an image or a video and that gives them that push to explore an issue further, possibly driving traffic to the actual website itself and then increasing donations. I can see why Pinterest and Facebook would be great choices to use visuals...two great examples of Facebook pages by charities are Shelter, a UK homelessness & housing charity and SF Marin Food Bank. I think both allow for visuals and narrative, but Facebook seems more ideal to have images and narratives without looking too cluttered. So in that respect, I think Canadian Blood Services would be better served by a Facebook page instead of Pinterest (pins are way too wordy and take over the images).
ReplyDeleteI've only followed 2 people/groups, but I'd like to increase that. The people I follow are vegans/vegetarians since I'm a vegetarian. If anything, I'm searching for pins. So I usually keep a fashion board and a recipe board to pin things I find on the internet. It helps a lot for online shopping and even shopping in person. So if I have several pins of a winter coat, I can make a comparison, research reviews, look for the item in-store and decide if it's something I want to buy. But again, would like to expand that to include causes I care about and other personal interests.
What do I think of Pinterest? I really like it. It's a great resource for so many things - for example recipes, ideas for my kids' birthday parties, and inspiration for marketing. I follow MarketingProfs, Health Magazine, Plan Canada and a number of people, who have same interests as me and post pins about travel, food, interior design, parenting etc.
ReplyDeleteAn example of good use of Pinterest is Plan Canada. Their boards are quite informational and inspirational without being too dramatic or pushing the cause too much. Their pins include inspirational quotes, stories of sponsor children, gift/donation items, merchandise, and infographics.
i like pinterest mostly for craft ideas, building vision boards, outfit ideas, or just funny memes. i do not follow any companies on pinterest just friends and a few strangers that have similar interests as i do. also on pinterest i rarely click though the picture to the website that hosts the photo-usually i just repost what i think i could make or find in Edmonton.
ReplyDeleteas for non profits i occasionally will view provincial or government travel pinterest pages to see what they are doing when i am moving into planning.
a link to my facebook page can be found here: https://www.facebook.com/thevictoriaventures